#ShopfloorHeroes | 18.09.20

Happy Friday and welcome back to our next instalment of our #ShopfloorHeroes blogposts!

This week we have selected three of our favourite broadcasts from the week that we wanted to share with you to offer you inspiration when creating your own broadcasts for your store.

Our three favourite broadcasts are made up of a product feature, a colleague make and also a news update. Each of the broadcasts has included a colleague in the tweet which is fantastic as this is a great way to let the store's followers know who works in their local store and also adds a human touch to the store's Twitter account.

Great use of a personal sign-off from store colleague Emma.

The store have ensured to ask their customers what they have been making recently, this is awesome!

The store have included useful information for customers planning a visit to the store.

Here are some tips to consider when composing your own broadcast tweets:

1. Aim to use photos of your own store colleagues (make sure to get their permission first).

2. Use local hashtags as well as those given to you by the brand.

3. Where possible, it is always good to include an engaging question as this can encourage a conversation with your followers.

Have an awesome weekend!

To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.