#ShopfloorHeroes | 10.07.20

Hi all! It's that time of the week again. We are back to share the awesome conversations and broadcasts we have seen over the week from Hobbycraft stores on their local Twitter accounts.

This week, we wanted to share some of the great news update broadcasts stores have been sharing with their customers. We have picked out three of our favourites to share with you.

These three examples from Hobbycraft Coventry, Preston and Aberdeen are great because they show the variety of topics stores can tweet about when sharing an in-store news update.

Hobbycraft Coventry have shared a lovely photo of store colleague Susana showcasing some of the facemasks she has made to raise money for Together for Short Lives.

The store have ensured to use a local hashtag as well as one recommended by the brand. It is great to see colleagues featured on the store's Twitter as it creates a more human feel and also lets customers know who works in their local store.

We love this next broadcast from Hobbycraft Aberdeen as they have included a photo of their customers enjoying the store with the new adjustments made following the store reopening. It is a great idea to take photos of the store as it can allow customers to know what to expect when they next make a visit.

Last but by no means least, Hobbycraft Preston have shared an awesome tweet showcasing the paintings that store colleague Beth has made. Preston have also included a question in the broadcast, this is great as it will hopefully encourage conversation amongst followers and hopefully encourage them to potentially share what they have been making as well.

Why not try sharing a news update with your customers on Twitter? You could even introduce your colleagues on Twitter to let local customers know who works in their local store.

To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.