#ShopfloorEngage Favourite (09.11.18)

This week's #ShopfloorEngage Favourite comes from Hobbycraft Solihull.

This conversation began from an engaging broadcast tweet which showcases store-colleague Caroline's Christmas mache church that she has recently decorated.

The initial broadcast is good because it includes an open question at the end which works to encourage customers to get involved in the conversation and share their own makes.

Why is this a #ShopfloorEngage Favourite?

The original broadcast features an engaging question at the end of the tweet.

Solihull have ensured to use compliant and local hashtags.

Store colleague Dave has used personal sign-offs throughout the conversation. This is great because it lets the customer to know who they are talking to.

Dave has shown interest in the customer's makes by asking them additional questions. This encourages further conversation and helps to build a relationship between the store and the customer.

Dave has encouraged future conversation with the customer by asking them to share their next project.

If you want to find out more about building customer relationships through Twitter, contact us at support@socialretailgroup.com or check out our website: https://www.socialretailgroup.com/services