#ShopfloorEngage Favourites (26.10.18)

This week we will be looking at colleague features in store broadcast tweets.

Colleague features are an effective way to create a more personal feel to your timeline.

It is also a great opportunity to illustrate store colleagues expertise to potential customers.

Here are some examples from our client, Hobbycraft:

Using an engaging broadcast tweet with a colleague feature and a question, can encourage conversation with your customers and potentially lead to a store visit or a sale.

Here are some useful tips to consider when writing a broadcast tweet:

-Remember to include a store colleague or customer feature in your tweet.

-Include a question at the end of your tweet to encourage conversation with your customers.

-Remember to use local and brand compliant hashtags.

-Use a personal sign-off.

If you want to find out more about how to write the perfect broadcast tweet and encouraging conversation with your local customers using Twitter, contact us at support@socialretailgroup.com or check out our website: https://www.socialretailgroup.com/services